Das Produktdesign muss sich verändern

The Things of the Future – Talk from Build 0.7

Do you contribute to the digital landfill? Are we creating products that really add genuine value, both to the users and businesses involved? At the 2011 CES, about 20,000 consumer electronics products were launched. Helen Walters, whom, Cennydd Bowles quotes in the start of his talk, remarked: “20,000 products isn’t responsible. It’s vandalism.”

As the world changes, the product design principles will need to change too. They must be human, Cennydd says, not only in messaging but in their entire experience and in their place in the human life. We need to tackle the wicked problems – problems that do not have an immediate answer that we can create a widget to solve. And in order to create genuine value, we should make fewer but better products. Total Value = Business Value x Customer Value. “If either one of these is zero, you’re wasting your time,” Cennydd says.

Ending with a short e.e. cummings poem, Cennydd challenges us to concentrate on real human value. Watch the thought-provoking talk for the whole story. Read more at hackfwd.tumblr.com